Tobii Technology has developed MyTobii 2.3, a system that tracks eye movement across a computer screen and an eye-controlled web browser. It is meant for people who have limited mobility, especially those who are paralyzed, so they can control computer screens without using their hands. In this sense, it is very beneficial to those who may need it. For the population at large, it has the potential to take the place of a computer mouse, once it is developed and sold commercially.
On the Tobii Web site, the company advertizes its older technology as a way for commercial companies to study consumer behavior by tracking where consumers' eyes move. Combining this technology with the eye-controlled web browser makes for a good way to eventually take over the computer/television niche. If a person can control things by moving his eyes, imagine how fast tasks could get done. Typing on a keyboard could become a tedious practice of the past. And imagine how annoying pop-up ads would be if they could track where you look!
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